Free readability tools to check for Reading Levels, Reading Assessment, and Reading Grade Levels.
[ HOME ] Check Your Readability: Check Text Readability NOW Free Readability Calculators Learn about Readability Formulas: Dale-Chall Formula Flesch Reading Formula The Fry Graph SPACHE Formula [ View All ] Readability Help: [ View All Articles] Writing Tips: [ View All Articles] English Writing Products: StyleWriter software Site Map About Us Contact Us Write for Us |
10 Ways Web Site Text Can Impact Your Reader's Buying DecisionThe appearance of your web site text can actually
increase or decrease your sales. The size, font, style and color of your text can easily affect your reader's buying decision. Below are ten points to consider when typing text on your web site.
1. Easy To Read- You want to make it easy for your visitors to read your text. You don't want to use a light colored text like yellow on a white background and you don't want to use dark blue text on a black back- ground. 2. Create A Mood- You want to use the color of your text to create a mood for the reader. If you want to create excitement, use some red text. If you want to create greed, use a some green text. Use colors that would put you in a mood to buy your product. 3. Grab Their Attention- You can grab your readers attention by using headlines. Make the headline more noticeable by using a different colored headline than your ad copy. This offsets the headline and pulls the reader into the rest of your ad copy. 4. Highlight Keywords- You can emphasize phrases and keywords that are important to your readers. For instance, use super, deluxe, fast, low price, free, new, etc. You could use bolding, underlining, italics, color changing, etc. 5. Sizing It Up- You don't want to use text that is too small or to large. You want to use larger text for your headlines and subheadings. You want to use smaller text for your ad copy. If your grandparents can't read it, it's too small. 6. Don't Use All CAPS!- You don't want to use all
capital letters in your ad copy. It looks unprofessional and is hard to read. You may want to use all CAPS in your headlines to offset it. 7. Font Properly- You want to use a text font that relates to the product or services your selling. You don't want to use a comic type font when your selling business books. 8. Spacing Out- It's important to use spaces properly when typing your text. You should indent and bullet key benefits your product or service will give the reader. Your headlines, subheadings, sentences and paragraphs should be consistently spaced throughout your web site. 9. I Need Sunglasses- Don't use all bright text colors and backgrounds on your web site. It will make your text hard to read and actually bother your readers' eyes to the point they just decide to leave your site. 10. Check The Readability- It's important to check your spelling and grammar before you upload your web page. When writing an ad copy you're allowed to break some of those grammar rules to get your point across. About Readability >> READABILITY FORMULAS New Dale-Chall - Flesch Reading Ease - Flesch Grade Level - Fry Graph -Gunning FOG - Powers-Sumner- Kearl - SMOG - FORCAST - Spache StyleWriter software: use it to write better content! Download your free trial! |
|
||