The Art of Simplicity: A Writer’s Guide 6 min read Writing Tips The Art of Simplicity: A Writer’s Guide Brian Scott December 12, 2024 A young entrepreneur, Ryan, is seated at a large office desk, his fingers poised above the keyboard. He’s been...Read More
How to Create a Reader Profile for Optimal Readability 10 min read Reader Profiles How to Create a Reader Profile for Optimal Readability Brian Scott December 8, 2024 This is where the concept of a reader profile becomes your compass. Picture Jane, a 30-year-old urban professional with...Read More
How Can I Simplify My Writing Using Readability Formulas? 4 min read Writing Tips How Can I Simplify My Writing Using Readability Formulas? Brian Scott February 27, 2025 Imagine a grandmother who wants to use her new smartphone but the 500-word user’s manual confuses her. It’s full...Read More
Homonyms: The Word Twins That Love to Confuse! 17 min read Writing Tips Homonyms: The Word Twins That Love to Confuse! Brian Scott September 27, 2024 Imagine you’re writing a new story. You’re in the zone, typing away. You type your next word—“brake”—and suddenly freeze....Read More