Readability vs. SEO: Striking the Perfect Balance for Online Content 8 min read Writing Tips Readability vs. SEO: Striking the Perfect Balance for Online Content Brian Scott December 27, 2023 In the ever-evolving landscape of online content, two essential factors often appear at odds with each other: readability and...Read More
How to Craft Clear and Engaging Texts in the Age of Information Overload 5 min read Writing Tips How to Craft Clear and Engaging Texts in the Age of Information Overload Brian Scott November 29, 2023 In our information-saturated world, holding a reader’s attention is a real challenge. With so much content at their fingertips,...Read More
How to Fix Annoying Irks and Quirks in Your Writing to Make it More Readable 10 min read Writing Tips How to Fix Annoying Irks and Quirks in Your Writing to Make it More Readable Linda Thorpe November 20, 2023 In the vibrant, fast-paced city of New York, an ambitious writer named Mia had recently launched a lifestyle blog;...Read More
The Art of Simplicity: A Writer’s Guide 5 min read Writing Tips The Art of Simplicity: A Writer’s Guide Brian Scott November 21, 2023 Imagine a young entrepreneur, James, seated at a large office desk, his fingers poised above the keyboard. He’s been...Read More
How to Write Readable Business Documents in Plain English 4 min read Writing Tips How to Write Readable Business Documents in Plain English Brian Scott November 19, 2023 In the past decade people wrote to impress others, rather than to communicate with them. Many business writers used...Read More
What Every Writer Must Know About Their Readers 11 min read Writing Tips What Every Writer Must Know About Their Readers Linda Thorpe November 24, 2023 In a bustling coffee shop, a young writer sits hunched over her laptop, her fingers flying across the keyboard....Read More
How to Improve the Readability of Anything You Write 9 min read Writing Tips How to Improve the Readability of Anything You Write Janice Jacobs November 13, 2023 Writers crafting content for the general public usually want to entertain and/or educate their readers. They ask two important...Read More
How Can I Simplify My Writing Using Readability Formulas? 4 min read Writing Tips How Can I Simplify My Writing Using Readability Formulas? Brian Scott November 16, 2023 Imagine a grandmother who wants to use her new smartphone but the 500-word user’s manual confuses her. It’s full...Read More
Improve Your Writing Style with Cognitive Load Theory 10 min read Writing Tips Improve Your Writing Style with Cognitive Load Theory Brian Scott April 16, 2024 Mrs. Elaine Harper, a retired English teacher, recently hosted a writer’s workshop at her local library in Tulsa, OK....Read More
Writing Clearer Sentences the Robert Gunning Way 14 min read Writing Tips Writing Clearer Sentences the Robert Gunning Way Brian Scott March 8, 2024 Robert Gunning, a renowned writing expert, was invited to speak at a writers’ conference to share his insights on...Read More