Writing Clearer Sentences the Robert Gunning Way 15 min read Writing Tips Writing Clearer Sentences the Robert Gunning Way Brian Scott August 11, 2024 Robert Gunning, a renowned writing expert, was invited to speak at a writers’ conference to share his insights on...Read More
Adverbs and Adjectives, the Dynamic Duo of Descriptive Language 13 min read Writing Tips Adverbs and Adjectives, the Dynamic Duo of Descriptive Language Brian Scott August 10, 2024 InnoWave Technologies, a small startup in SoHo, was ready to launch its first product—a sleek, innovative gadget that was...Read More
How to Edit Weak Verbs into Strong Verbs to Improve Readability 9 min read Writing Tips How to Edit Weak Verbs into Strong Verbs to Improve Readability Brian Scott August 8, 2024 Writing is an art that hinges on clarity, engagement, and brevity. You can enrich your writing by replacing weak...Read More
How to Edit Hard Words to Improve Readability 11 min read Writing Tips How to Edit Hard Words to Improve Readability Brian Scott August 7, 2024 In the aftermath of a natural disaster, emergency response teams scrambled to coordinate relief efforts. A government official delivered...Read More
Unlocking Readability: The Hidden Pitfalls of Nominalizations 14 min read Writing Tips Unlocking Readability: The Hidden Pitfalls of Nominalizations Brian Scott August 7, 2024 In the pursuit of clear and effective writing, nominalizations stand out as a common yet often overlooked pitfall. Robert...Read More
Readability vs. SEO: Striking the Perfect Balance for Online Content 8 min read Writing Tips Readability vs. SEO: Striking the Perfect Balance for Online Content Brian Scott December 27, 2023 In the ever-evolving landscape of online content, two essential factors often appear at odds with each other: readability and...Read More
How to Craft Clear and Engaging Texts in the Age of Information Overload 5 min read Writing Tips How to Craft Clear and Engaging Texts in the Age of Information Overload Brian Scott November 29, 2023 In our information-saturated world, holding a reader’s attention is a real challenge. With so much content at their fingertips,...Read More