Writing Clear Sentences the Robert Gunning Way 15 min read Writing Tips Writing Clear Sentences the Robert Gunning Way Brian Scott March 25, 2025 Robert Gunning, a renowned writing expert, was invited to speak at a writers’ conference to share his insights on...Read More
Adverbs and Adjectives, the Dynamic Duo of Descriptive Language 13 min read Writing Tips Adverbs and Adjectives, the Dynamic Duo of Descriptive Language Brian Scott March 5, 2025 InnoWave Technologies, a small startup in SoHo, was ready to launch its first product—a sleek, innovative gadget that was...Read More
How to Edit Weak Verbs into Strong Verbs to Improve Readability 9 min read Writing Tips How to Edit Weak Verbs into Strong Verbs to Improve Readability Brian Scott February 27, 2025 Writing is an art that hinges on clarity, engagement, and brevity. You can enrich your writing by replacing weak...Read More
How to Edit Hard Words to Improve Readability 11 min read Writing Tips How to Edit Hard Words to Improve Readability Brian Scott February 27, 2025 In the aftermath of a natural disaster, emergency response teams scrambled to coordinate relief efforts. A government official delivered...Read More
Unlocking Readability: The Hidden Pitfalls of Nominalizations 14 min read Writing Tips Unlocking Readability: The Hidden Pitfalls of Nominalizations Brian Scott February 27, 2025 In the pursuit of clear and effective writing, nominalizations stand out as a common yet often overlooked pitfall. Robert...Read More
Readability vs. SEO: Striking the Perfect Balance for Online Content 8 min read Writing Tips Readability vs. SEO: Striking the Perfect Balance for Online Content Brian Scott February 27, 2025 In the ever-evolving landscape of online content, two essential factors often appear at odds with each other: readability and...Read More
How to Craft Clear and Engaging Texts in the Age of Information Overload 9 min read Writing Tips How to Craft Clear and Engaging Texts in the Age of Information Overload Brian Scott January 9, 2025 In our information-saturated world, holding readers’ attention is challenging. With so much content at their fingertips, people are choosy...Read More
How to Fix Annoying Irks and Quirks in Your Writing to Make it More Readable 10 min read Writing Tips How to Fix Annoying Irks and Quirks in Your Writing to Make it More Readable Brian Scott December 25, 2024 In the vibrant, fast-paced city of New York, an ambitious writer named Mia had recently launched a lifestyle blog;...Read More
The Art of Simplicity: A Writer’s Guide 6 min read Writing Tips The Art of Simplicity: A Writer’s Guide Brian Scott December 12, 2024 A young entrepreneur, Ryan, is seated at a large office desk, his fingers poised above the keyboard. He’s been...Read More
How to Write Readable Business Documents in Plain English 15 min read Writing Tips How to Write Readable Business Documents in Plain English Brian Scott February 27, 2025 In the past decade people wrote to impress others, rather than to communicate with them. Many business writers used...Read More