Improve Your Writing Style with Cognitive Load Theory 12 min read Writing Tips Improve Your Writing Style with Cognitive Load Theory Brian Scott November 13, 2024 Mrs. Elaine Harper, a retired English teacher, recently hosted a writer’s workshop at her local library in Tulsa, OK....Read More
How to Measure Cognitive Reading Load to Improve Readability of Any Text 8 min read Writing Tips How to Measure Cognitive Reading Load to Improve Readability of Any Text Brian Scott November 13, 2024 Cognitive Load Theory (CLT) is a concept from psychology that explains how our brains handle information when we learn...Read More
Homonyms: The Word Twins That Love to Confuse! 17 min read Writing Tips Homonyms: The Word Twins That Love to Confuse! Brian Scott September 27, 2024 Imagine you’re writing a new story. You’re in the zone, typing away. You type your next word—“brake”—and suddenly freeze....Read More
The Fog of Fuzzy Words: How to Make Every Word Work for You 9 min read Writing Tips The Fog of Fuzzy Words: How to Make Every Word Work for You Brian Scott August 14, 2024 Fuzzy Words are like the fog of the writing world—hazy, elusive, and likely to disappear when you try to...Read More
Writing Clearer Sentences the Robert Gunning Way 15 min read Writing Tips Writing Clearer Sentences the Robert Gunning Way Brian Scott August 11, 2024 Robert Gunning, a renowned writing expert, was invited to speak at a writers’ conference to share his insights on...Read More
Adverbs and Adjectives, the Dynamic Duo of Descriptive Language 13 min read Writing Tips Adverbs and Adjectives, the Dynamic Duo of Descriptive Language Brian Scott August 10, 2024 InnoWave Technologies, a small startup in SoHo, was ready to launch its first product—a sleek, innovative gadget that was...Read More
How to Edit Weak Verbs into Strong Verbs to Improve Readability 9 min read Writing Tips How to Edit Weak Verbs into Strong Verbs to Improve Readability Brian Scott August 8, 2024 Writing is an art that hinges on clarity, engagement, and brevity. You can enrich your writing by replacing weak...Read More
How to Edit Hard Words to Improve Readability 11 min read Writing Tips How to Edit Hard Words to Improve Readability Brian Scott August 7, 2024 In the aftermath of a natural disaster, emergency response teams scrambled to coordinate relief efforts. A government official delivered...Read More
Unlocking Readability: The Hidden Pitfalls of Nominalizations 14 min read Writing Tips Unlocking Readability: The Hidden Pitfalls of Nominalizations Brian Scott August 7, 2024 In the pursuit of clear and effective writing, nominalizations stand out as a common yet often overlooked pitfall. Robert...Read More
Readability vs. SEO: Striking the Perfect Balance for Online Content 8 min read Writing Tips Readability vs. SEO: Striking the Perfect Balance for Online Content Brian Scott December 27, 2023 In the ever-evolving landscape of online content, two essential factors often appear at odds with each other: readability and...Read More